About
We're building the future of transparent shopping.
Our Mission
Cira is on a mission to bring transparency to fashion and beauty. We believe every consumer deserves to know the quality, durability, and sustainability of what they're buying before they make a purchase.
No more guessing. No more disappointment. Just real, actionable insights that help you shop smarter and invest in pieces that last.
Our Story
Founded by a team of fashion enthusiasts who were tired of clothes falling apart after a few washes, Cira was born from frustration with the lack of transparency in the fashion industry.
We started with a simple question: "How can we help people know what they're actually buying?" The answer became a comprehensive quality assessment platform that analyzes materials, construction, and sustainability.
Today, we're helping thousands of consumers make informed decisions and supporting brands that prioritize quality and transparency.
Our Values
Transparency
We believe in complete honesty about product quality, materials, and sustainability.
Quality
We help consumers invest in pieces that last, reducing waste and promoting sustainable consumption.
Innovation
We're constantly developing new ways to assess and communicate product quality.
Community
We're building a community of conscious consumers who value quality over quantity.
Join us in building a more transparent future
Try our beta and see how Cira can transform your shopping experience.